Thanks to over 2,000 attendees and participants this year’s edition of Brandhome’s Pink Brand of the Year was a huge success!
The Belgian LGBT community is often a neglected target group in marketing terms – in spite of their interest in the latest trends, their refined taste and their overall sense of quality. Belgian marketeers do not always take their brand potential into account. This award seeks to raise awareness of the LGBT community as consumers and brand ambassadors. Plus, it introduces marketeers to prominent LGBT media such as ZiZo magazine and pioneers in the LGBT entertainment scene such as Red&Blue.